‘LIKE’ INFINITI: DEDICATED MIDDLE EAST FACEBOOK PAGE LAUNCHED

Dubai, United Arab Emirates (23 September 2012) – Infiniti, the luxury automotive brand from Japan, today announces the launch of its first ever pan-regional Facebook page in the Middle East. The dedicated Facebook page will act as a medium for Infiniti owners, aficionados and fans to gain insights, view the latest news and directly engage with the brand.

Juergen Schmitz, General Manager of Infiniti in the Middle East said: “The launches of Infiniti’s dedicated Middle East Facebook page and mobile website earlier this year underline our continuous commitment to customer satisfaction and inspired performance. What sets us apart from the rest is our unique approach to the customers’ ownership experience. This begins when a potential buyer investigates a purchase, and continues through the entire ownership period. Our Facebook page will further allow us to directly converse with them at every point on this journey.”

Visitors to the Facebook page will find themselves immersed in the luxury car brand’s self-styled approach which challenges conventions rather than blending in with the norm. The brand’s emphasis on stand-out design; rewarding, driver-focused performance and hospitality, will all feature prominently on the new online resource. Equally, regular updates on the partnership with Red Bull Racing, the collaboration with Sebastian Vettel, Infiniti’s brand ambassador and double Formula One World Drivers Champion, and the FX Vettel Edition can also be expected.

For further information, and to ‘Like’ the official Facebook page, please visit: facebook.com/InfinitiMiddleEast