Audi launches e commerce platform for customers in the Middle East
During the holy month of Ramadan, Audi encourages customers across the Middle East to browse their model range online via a newly launched e-commerce platform to follow the social distancing restrictions imposed by governments across the region.
Carsten Bender, Managing Director of Audi Middle East commented “Audi Middle East will celebrate the launches of fourteen new models during 2020, including the recently arrived all-new Q3 Sportback and Q7. Whilst customers might not be able to visit showrooms during the traditionally busy Ramadan period, it is important for us to give them the opportunity to enjoy planning for a future when they can experience driving pleasure once more. All Audi dealerships are now practicing safety procedures to protect and facilitate customers, staff, and suppliers during these challenging times of COVID-19.”
Those who are looking to purchase a new or pre-approved Audi can browse the range through dealer websites and e-showrooms, where they can make an online inquiry to book a test drive. E-commerce platforms are also live in Saudi Arabia, Dubai, and Abu Dhabi where payment and registration services are also being digitized to support ease of processing. Cars are also being delivered directly to customer homes upon request. In line with the health and safety directives issued by all countries in the Middle East, all vehicles are fully sanitized before being delivered.
To protect the safety of staff, customers, and suppliers, Audi dealership employees are working from home wherever possible and customer care centers are operating remotely. Audi Roadside Assistance responders have also adopted preventive measures by protecting themselves with face masks, gloves, and hand sanitizers and by practicing zero contact with customers to mitigate risk and ensure the utmost safety.