Audi Middle East set to launch four new models in July


Audi customers and fans are in for a treat as Audi Middle East prepares to reveal four of the latest RS models on 9th July 2020 through a virtual event accessible by all. Attendees will be the first to experience the eagerly-awaited RS 6 Avant, the RS 7, R8, and RS Q8. To register for the live event, which will include a presentation of each model, as well as personalities in Dubai and top management from Audi Middle East, individuals are invited to register for free by clicking here.

At 11.00 am Gulf Standard Time (GMT+4) on Thursday, July 9th, the RS Q8 will be introduced via live stream on Audi Middle East official social media channels followed by the RS 6 and RS 7 models and building suspense for the reveal of the iconic Audi R8. Carsten Bender, Managing Director of Audi Middle East will then summarize his expectations of the market and the future for Audi in the region, with an official LinkedIn only exclusive broadcast, viewable only on Audi Middle East’s LinkedIn page or by clicking here.

The Audi maxim of uncompromising quality applies to each of the many exclusive solutions. “Our customers demand the best products on the market,” says the Managing Director of Audi Sport, Oliver Hoffmann. “We have the best specialists and teams to meet their high expectations.” The RS workshops, where the first cars are assembled by hand, play an important part during the development phase.

The RS models built for the Middle East are produced in three locations. The RS 3 Sedan, the RS 4 Avant, the RS 5 Coupé, and the RS 5 Sportback roll off the line in the German plant in Ingolstadt. The RS 6 Avant and the RS 7 Sportback are produced at the Neckarsulm site and the RS Q8 is produced at the Slovakian plant in Bratislava. All RS models are processed on shared systems with their sister models. The Audi press shops supply the specific sheet metal parts made of steel or, in many cases, aluminum that is then assembled in the body shop.

The marriage, which is the assembly station where the suspension and drivetrain are joined with the body, is very challenging in the case of the models with a V8 engine. RS-specific parts such as the exhaust system, bumpers, rear aprons, and wheels complete the RS models. A two-digit number of RS 6 Avants and RS 7 Sportbacks are built in Neckarsulm every working day. Each one of them is checked on a road course before being handed over to the customer.

The “Böllinger Höfe” factory is located close to the Neckarsulm plant, the headquarters of Audi Sport GmbH. This is where the sports and racing cars of the R8 family are built, in large part by hand, and the fully electric Audi e-Tron GT will soon be built here, too.

Starting from 9th of July interested customers from the Middle East can buy, order, and reserve their RS 6 Avant, RS 7, R8 and RS Q8 models.


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