Borgward opens first showroom and parts center in the Middle East
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Following its presence at the 2017 Dubai International Motor Show, in which it debuted its all-new BX5 and BX7 crossovers, German automaker Borgward officially opened its first showroom in Dubai in partnership with its UAE distributor Union Motors.
To further enhance its regional presence and market share, Borgward also opened its Middle East Parts Center, a central warehouse at Jebel Ali Free Zone (JAFZA) that spans 16,000 square meters and addresses the regional demand while significantly cutting down delivery time. The opening of the new facility is expected to further cut down shipping time to 2-5 days from placing the order to delivery of the product.
Tom Anliker, Senior Vice President of Borgward group AG, said; “Borgward's entry to the GCC was prompted by robust customer demand for compact and mid-size SUVs in the region. The opening of the central warehouse in Dubai’s JAFZA reflects our commitment to delivering excellent service to our customers and underscores our continued efforts to become a trusted service partner.”
To celebrate the opening of its first showroom in the UAE, Borgward has rolled out several promotional offers that include an unlimited kilometer warranty, a buy-back guarantee, as well as free iPhones for the first set of buyers.
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