In the same manner that Netflix and other streaming services have taken over the entertainment industry, subscription-based ownership is taking over the automotive industry the world over. Giving users the flexibility of renting a vehicle without the tie-down commitment, all for a fixed monthly fee, Carasti introduces subscription-based ownership to the UAE.
“A Carasti subscription ultimately gives subscribers freedom, flexibility & peace of mind in one monthly fee covering your Car, Insurance, Maintenance and Roadside Assistance. All you have to do is add fuel and drive!” CEO, Claudio Esposito-Aiardo went on to say, “The process is simple. Select the car you want, upload your documents, select your delivery time-slot and location, and you’re done.”
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As per studies conducted by McKinsey, global vehicle ownership is on the decline and by 2030 nearly 30% of the automotive industry’s revenue will come from subscription-based ownership and shared mobility. The big benefit with subscriptions is the flexibility that they offer. Users can drive a coupe for one month and then next month when the family visiting, they can swap it out for a large SUV.
Users can choose from several cars on the Carasti App, including a Kia Picanto for as little as AED 1,400 per month and a Toyota Prado for AED 4,000 per month. Subscribers who are keener for a long-term commitment can enjoy discounts by opting for the ‘Commit & Save’ option where they keep the same vehicle for a period of six to twelve months.
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