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To promote road safety in the region, Infiniti Middle East is launching an ‘Eyes on You’ campaign that aims to increase the safety of children in vehicles by promoting the use of child seats. Through an online bidding platform that will first run between 7th and 9th May 2020, Infiniti will allow participants to bid on the Infiniti QX80 with an extremely competitive starting price of AED 150,000. A portion of the sales proceeds from cars sold through this online platform will fund the donation of infant seats for new-born children in 2020. Car buyers can pre-register prior to the auction and receive an email notification once the bidding starts.
“Potential car buyers across the country are often greeted with special Ramadan incentives however we wanted to place greater emphasis on family and community, particularly during these turbulent times,” said Markus Leithe, Managing Director, INFINITI Middle East. “Our unique online bidding platform aims to give new car buyers great savings during Ramadan, particularly whilst many are unable to visit showrooms but still contributing towards a positive driving culture in the UAE, especially with new-borns taking their very first car ride from hospital to home.”
According to a YouGov study carried out in 2017, 1 in 3 parents in the UAE do not use car seats for their children. In 2019, INFINITI conducted a nationwide survey by YouGov as part of the ‘Eyes On You’ road safety campaign which discovered over half of parents do not know the legal requirements for seatbelt use for children, while over 30% of drivers admitted to breaking the law when children are present in the car.