Volkswagen Middle East and Disney celebrate fourth anniversary of collaboration in style
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Volkswagen Middle East and Disney are celebrating the fourth anniversary of their collaboration in style with the German carmaker’s authorized Dubai dealer, Al Nabooda Automobiles, featuring a Disney-inspired Enchanted Castle. The unique castle features puzzle books, coloring walls and a Disney movie screening area where children can enjoy themselves and let their creativity go wild.
Not only that, Disney and VW Middle East have also released a series of short videos with the tagline “courage will take you there”. With the use of Disney princesses like Moana, Rapunzel, and Jasmine, the videos show how children can tackle difficult situations through kindness and courage. The short videos also align with Volkswagen’s family-friendly lineup of cars.
The collaboration between Volkswagen Middle East and Disney was successful in 2019 when Disney was celebrating the launch of Aladdin,The Lion King and Frozen II and also in 2020 when Disney marked the occasion of the 25th anniversary of Pixar movies with VW. Something which children all around the Middle East enjoyed.
Anja Petrovski, Marketing & PR Director of Volkswagen Middle East said: “Volkswagen and Disney are two brands firmly associated with creating memorable moments for families.”
“By celebrating the courage, kindness and bravery of the well-loved Disney Princesses and the synergy with the Volkswagen Teramont, we are pleased to take our collaboration with Disney forward and produce more inspiring content, engaging and spreading magic amongst families across the Middle East,” she concluded.
