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Volvo V40 Launched in UAE
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Volvo V40 Launched in UAE

·
April 18,2013
·
3 min read

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Dubai, UAE - Volvo, the Swedish automobile manufacturer that targets the premium segment and has become synonymous with the highest of safety standards, launches the all new Volvo V40 into the U.A.E market. Being the pioneers of technologies such as dual-stage airbags, seat-belt pretension, the innovative BLIS (Blind Spot Information System) and the world first pedestrian airbag, Volvo is definitely on the right path to achieving its goal of “creating the safest and most exciting car experience for modern families”.

The event began with us being picked up in golf carts and taken to the Royal Majlis where we were treated to a buffet lunch, followed by a media presentation at the Emirates Golf Course. The V40 R Design was present with a T4 and a T5 engine configuration while the V40 Cross Country was present with a T5 configuration. 

 

 

The bright red R Design V40 was fitted with the 2.0 litre T5 engine which is capable of producing 213 horsepower mated to an automatic transmission and boasts all wheel drive. On the other hand, the wonderful blue R Design V40 was fitted with the 1.6 litre T4 engine that produces 180 horsepower and is also mated to an automatic transmission. 

The white Cross Country Edition V40 was fitted the T5 AWD platform. The main difference between the Cross Country Edition and the R Design and standard model is that the Cross Country benefits from an increased suspension height of 3 cm and an additional 2 cm in seat height. Overall, this means drivers of the Cross Country Edition gain 5 cm of height, making them feel like they are seated in a larger vehicle and gain from an improved view of the road ahead. 

In terms of the exterior, the standard model flaunts horizontal LED day time running lights while the R Design and Cross Country Edition wear vertical LED day time running lights. The standard model, R Design and Cross Country also have their own unique grille, rear diffusers and can be had with either 17 inch or 18 inch wheels. 

 

 

As for the interior, the centre console and seats can be had in a variety of colours. The comfortable and well bolstered seats are made from a combination of leather and suede. The instrument cluster is well laid out, uncluttered, sporty and the background colour can be changed depending on the mood you’re in. Another feature that the V40 boasts is the illuminated gear shift lever, something that I haven’t come across in other brands yet. 

In terms of features, the V40 is filled right up to the brim. Parking assist, start stop systems, blind spot monitoring and pedestrian detection are just a few goodies the V40 possesses.  Though other companies offer lane departure warning systems, the V40 takes it to the next level by not only having a sound warning but also adding steering torque to automatically correct the steering and ensure the car stays within the lane. The V40 also packs in the world’s first pedestrian airbag system, whereby if the front sensors detect an impact with a pedestrian, the rear end of the bonnet is released and at the same time elevated by the deploying airbag. This would ensure the pedestrian does not injure their head if they hit the windscreen. 

Unofficial Prices (to be confirmed): Starting at 120,000 AED starting price, lower than A-Class Mercedes, top of range price is 170,000 AED.

Official Competitors (!): Mercedes-Benz A-Class and BMW 1 Series

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