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Owning a Jeep is much like being christened into an off-road cult. Trading Enterprises, the official distributor of Jeep vehicles in Dubai and the Norther Emirates, organized an exciting Adventure Days program that saw the creation of a purpose-built off-road track at Dubai Festival City and gave Jeep owners, as well as potential customers, the opportunity to experience the brand and its philosophy first-hand.
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With over 600 cars and 1,000 visitors participating in the Jeep Adventure Days program, which ran across 2nd and 3rd March 2018, the free admission event saw owners and interested customers partake in an off-road course strewn with challenging obstacles and conditions a Jeep is expected to traverse.
With two distinct off-road tracks set up to replicate tough off-road conditions, participants were guided through an articulation course, a mud bath, extreme bumps, a bridge trailer, rocks and a sand pit to showcase the go-anywhere capability of the line-up. The tamer version of the course was left to the likes of the Jeep Compass and Renegade, while the Wrangler dominated the challenging section.
At the far end and taking prominent position under a canopy stood the eagerly-anticipated all-new Jeep Wrangler JL, alongside food trucks, a remote-control track, and plenty of other activities that were organized on site. A pleasant upgrade over the outgoing model, the all-new JL attracted loyalists and customers with both praising its improvements that come in the form of rear A/C vents, improved visibility, greater technology, and a more comfortable cabin.
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Prices of the all-new Jeep Wrangler JL start at AED 171,999 for the Wrangler Unlimited Sport, AED 197,599 for the Wrangler Unlimited Sahara, AED 207,999 for the Wrangler Unlimited City, AED 208,799 for the Wrangler Unlimited Rubicon, and AED 225,599 for the Wrangler Unlimited Rubicon X.