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Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, launched the second generation of the highly popular Toyota Fortuner seven-seater SUV, featuring fully redesigned exterior and interior styling. Add to that, the off-road performance synonymous with Fortuner and you have got yourself a true midsize family off-roader.
The event was held at the luxurious Meydan Hotel in Dubai. It was a very eventful day as thunderstorms had hit the UAE and the streets were flooded with rain. However, the biggest surprise all of us media members got was in the form of a desert drive invite arranged by Al-Futtaim in the rain to showcase the off-roading prowess of this little devil in the Arabian Dunes. You can read more about the desert drive here.
You might also be interested in: Toyota Fortuner Car Buying Guide
Once everyone had seated, it was time for the official unveil, but before that it was the time for the speech by Saud Abbasi – Managing Director of Toyota at Al-Futtaim Motors. He had this to say: “The Medium SUV segment constitutes 46% of the volume SUV market in the UAE and the Fortuner has played a major role in maintaining Toyota’s leadership of this segment in the past 5 years. For the last ten years the Fortuner has catered to very specific demographics in the SUV market. Thanks to its excellent capability on and off-road, good fuel economy and versatility, the car has always been considered as the ideal commuting vehicle for medium to large families, with 2 or more children. With the new enhancements, we believe the car will not only continue to appeal to these families but will even see an increased interest among young Emiratis and Westerners looking for a strong SUV that can combine unbeatable off-road capabilities with premium looking interior.”
Coming to the car itself, please click here to read more about the all-new Toyota Fortuner 2016.