Trading Enterprises to be exclusive dealer of Lotus

Al Futtaim Group will be the exclusive dealership for Lotus cars in UAE, in agreement with Lotus Middle East FZ LLC. Trading Enterprises, part of Al Futtaim will be the sole distributor arm for Lotus.

The first flagship showroom for Lotus, scheduled to open late October will open in Dubai Festival City Automotive Park, showcasing the stunning Lotus Evora and its supercharged sibling the Evora S, in a 425sqm showroom. Pricing details for Lotus Evora have yet to be officially announced, although internationally it's priced over $68,000 USD for the base model. 

Len Hunt, President – Automotive, Al-Futtaim group said: “Al-Futtaim has built strength and credibility in delivering great customer experience through its well established automotive operations. We are excited to exclusively introduce the globally recognised brand of Lotus to this market. Representing Lotus and its products which are centered on style, passion and performance, offers our customers a whole new dimension within our automotive portfolio. We are looking forward to a long and successful partnership.”

Lotus Cars Ltd Chief Operating Officer Aslam Farikullah said: “The Middle East is a strategic market with significant potential for Lotus and the UAE is a substantial part of that opportunity.  We are delighted to partner with Al-Futtaim, a company with undoubted expertise in the region, an exemplary track record and whom we know will offer a premium experience to our customers. Between us, we will introduce customers in the UAE to the world of Lotus, one of high performance, award winning cars with world-class ride and handling, and we look forward to bringing this new audience close to our brand which is synonymous with motorsport and Formula 1 – both historically and today.”