Al Ghurair Investment, one of the biggest diversified family business groups in the United Arab Emirates, today announced a strategic collaboration with Chinese automaker Exceed Automobile Company (EXEED) to introduce their premium SUV lineup throughout the Emirates. The partnership seeks to increase Al Ghurair Investment's pursuit of technological and innovative excellence that is sustainable.

The signing ceremony was held at EXEED’s headquarters in Wuhu, China on March 15^th in the presence of a delegation from Al Ghurair Investment comprising Ibrahim Al Ghurair, Non-Executive Board Director, John Iossifidis, Group Chief Executive Officer, and Mohammed Maktari, General Manager, Al Ghurair Auto (AG Auto), and, from Exceed Automobile, Mr. Qin, Vice President, EXEED International, Mr. Shen, General Manager, EXEED - Middle East and Egypt Region , Mr. Zhou, Director, EXEED - New Market Development, and Mr. Dai, Country Director, EXEED UAE.

Through this collaboration, EXEED will be introduced to the UAE as a new luxury brand that blends the most cutting-edge intelligent manufacturing technologies currently being developed in China with the centuries-old traditions of European car culture. EXEED, a luxury Chinese brand, proudly presents a blend of "fashion and technology" across a range of high-performance and fuel-efficient SUVs. It is the first premium car brand to have been "built from scratch" in the country. Al Ghurair Investment will also introduce important EXEED technologies throughout the collaboration, starting with a variety of hybrid cars in 2024, which will be followed by electric models.