Embrace Life, an award winning safety commercial

One of the most beautiful seatbelt safety commercial is Embrace Life, which was created by Writer/Director Daniel Cox and Producer Sarah Alexander.

It was launched in January 2010 and became viral hit on all social media platforms, especially Facebook and Twitter, where one of the viewers was such a big fan and created a group dedicated to get the campaign on TV.

The campaign has won a lot of awards, including YouTube Ad of the Year, a Prince Michael International Road Safety Award, Gold World Medal, New York International Advertising Awards; a Bronze Lion at the Cannes International Advertising Awards; Highly Commended from the Chartered Institute of Highways and Transportation and the advert was also featured in the Advertising Producers Award (APA) 2010 collection.

Have a look at the video.