Jaguar starts new marketing campaign

Al Tayer Motors, the official UAE importer for Jaguar and Land Rover vehicles, has handed over the new Jaguar XE to Anas Bukhash an Emirati entrepreneur and motivational speaker.

This is an initial part of Jaguar MENA’s ‘Forward Thinkers’ campaign, which will include a film series that features individuals from four different countries across the Middle East region, capturing each of their inspirational stories.

To support the expanding line-up of vehicles in the MENA region, which includes the Jaguar XE, the ‘Forward Thinkers’ initiative will capture the characteristics of the Jaguar XE through the ambassador stories.