Nissan ME announces new dealer in KSA

The new authorized dealer for Nissan Middle East in Saudi Arabia has been announced.

Nissan will unveil its revival plan and ambitions in Saudi at a conference in Riyadh by mid-November, as Nissan Middle East said in a statement in Dubai on Sunday. They have already started with the first phase of the plan by confirming on Sunday that Alissa Auto is the authorized dealer in the kingdom.

“The importance of the Kingdom of Saudi Arabia market is recognised by Nissan at a global level. We have been serving the automotive market in the kingdom for nearly 60 years and we take great pride in announcing a reinvigorated Nissan offering for the kingdom. Nissan’s heritage here is enviable and we are taking steps to ensure the future will be even more successful,” said Trevor Mann, Nissan executive vice president, Europe, Africa, Middle East and India.